advertising types

Types of Advertising

There are various types of advertising that are used:

• In house advertising

  In house advertising is a department within a company that deals with all the advertising of the companies products or services. This type of advertising is used instead of getting outside advertising agencies to do it for you. The main reason for this is that advertising agencies can cost a lot of money and the company may not be seeing the benefits. Also, the company has far more control over everything that the public sees including its company image.

• Company Name advertising

  This form of advertising concentrates on the brand of the company rather than the products that they sell. By doing this it establishes the company name first and then the products later.

• Service advertising

  This is the most difficult type of advertising because you do not have a physical product that the customer can feel, smell or see.

• Business to Business advertising

  Sometimes advertising agencies do not deal with the public at all, they just place advertisements in trade magazines or use direct mail.

• Co op advertising

  This type of advertising means that the company pays a proportion of the advertising costs along with the advertising agency. This also means that the company has a a lot of say when it comes to what the ad looks like and where it is placed. Another alternative is to team up with another local business such as a pizza shop, this means that you can half the price of brochures etc and also place each others advertisements in the two different brochures.

• Internet advertising

  This form of advertising is placed on the Internet. This is an extremely popular method of advertising for a number of reasons. The Internet is used by millions of consumers today, therefore it is a useful way to reach a lot of people in a relatively cheap way compared to placing adverts in newspapers, TV etc.

  All the other common forms of advertising are listed below:

• Newspaper advertising
• Radio advertising
• Television advertising
• Direct mail advertising
• Brochures
• Car signs
• Flyers
• Word of Mouth

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