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Rules and Regulations

In the advertising industry there are various rules and regulations that you must be aware of especially when targeting children and other people in society. Listed below are authorities and organizations of where you can obtain the relevant information regarding advertising:

• Advertising Standards Authority (ASA)

  The ASA was set up in 1962 by the advertising industry to help uphold the laws that are laid down in the advertising codes. The ASA also provide consumers with the opportunity to complain about any advertisements that they feel are misleading. For more information visit the website ASA

• The Advertising Association (AA)

  The AA was set up in 1926 and it represents everyone associated in the advertising industry from advertisers to support services. The AA also helped to create the ASA. For more information visit the website: AA

• Institute of Practitioners in Advertising (IPA)

  The IPA is a professional institute for numerous leading advertising, media and marketing communications agencies in the UK. This would be a good institution to join because of their many benefits but there is certain criteria that you need to adhere to. To view this information visit the website: IPA

• Incorporated Society Of British Advertisers (ISBA)

  The ISBA is the representative body of over 500 leading advertisers in the UK. If you become a member of this institution then you are given impartial advice, training and guidance to help your business become a success. For more information visit the website: ISBA

• The American Association of Advertising Agencies (AAAA)

  The AAAA was set up in 1917 and it is the national trade association that represents the many advertising agencies throughout the US. It offers a wide range of services, information and expertise regarding the advertising industry. This is a good association to try an become a member of because it is the highest professional recognition that an advertising agency can achieve. To find out more information visit the website: AAAA

• Federal Trade Commission (FTC)

  The FTC was founded in 1914 to administer the laws that are associated with advertising within the US. It is vital that you ensure that you know all the laws that are associated with starting up your own advertising agency. To find out more information visit the website: FTC

• The Audit Bureau of Circulations (ABC)

  The ABC provide detailed reports and information to the media buying and selling process. Therefore, many advertising agencies use the accurate information that they supply to plan their advertising campaigns. You can become a member of the ABC but there are certain requirements that you need to adhere to. For more information visit the website: ABC

  It is crucial that before you start up your own advertising agency that you know all the laws, rules and regulations that must be adhered to in your area. Thus, joining a sound association such as some that are mentioned above will benefit you and your business greatly.

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